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Trulaske professor makes waves using high-tech marketing research

Science shows that psychology and neuroscience shape the slogans, prices and logos we prefer, influencing what we buy and why we love it.Dec. 17, 2024 There is science behind why customers prefer...

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Tiny particle, huge potential

University of Missouri researchers Carsten Ullrich and Deepak Singh have discovered unseen interactions that could impact the future of electronics.Dec. 17, 2024 Contact: Eric Stann, 573-882-3346,...

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The Ozark insectarium

150 years of insect specimensPublished on Show Me Mizzou Dec. 19, 2024 Ozark Clubtail Dragonfly. Six-spotted Tiger Beetle. Red-spotted Purple Butterfly. The Enns Entomological Museum, part of the...

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Hot chip challenge

Cutting-edge solutions for AI’s energy crisis Published on Show Me Mizzou Dec. 19, 2024 As artificial intelligence (AI) technology expands, so does the need for data centers to handle its growing...

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Ticks taken to task

A new vaccine to battle tick-borne disease in cattlePublished on Show Me Mizzou Dec. 19, 2024 Mizzou researchers are working to tackle bovine anaplasmosis, a tick-borne disease that’s been a costly...

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Relief for TNBC patients

Mizzou researchers make a breakthrough in breast cancer treatment.Published on Show Me Mizzou Dec. 19, 2024 Mizzou Researchers have developed a promising new approach to treating triple-negative breast...

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Family matters

How do siblings influence our lives? Mizzou researchers explore the science behind these powerful lifelong connections.Published on Show Me Mizzou Dec. 19, 2024 Story by Dale Smith, BJ ’88...

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Chain reaction

The NextGen MURR research reactor will trigger a series of advances in treating cancer, analyzing epidemics, searching for our cultural origins and more. Published on Show Me Mizzou Dec. 19, 2024 Story...

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Mizzou in focus: photos of the year

Our photographers captured student life, campus beauty and ground-breaking research in incredible imagery this year. Here are some of the most memorable moments of 2024.Contact: Janese Heavin,...

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Top 10 Mizzou social media videos of the year

We made dad jokes. We had football players give us their autographs on childhood photos. We created wax from purple corn. Check out the top social media videos of the year. Dec. 23... Source

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Mizzou researchers aim to reduce avoidable hospitalizations for nursing home...

A new National Institutes of Health-funded study finds nursing home residents with dementia are more likely to be involved in avoidable hospitalizations. January 3, 2025 Contact: Brian Consiglio,...

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Mastering semiconductor fabrication through extended reality

Mizzou Engineers recently received a grant to enhance semiconductor fabrication education using artificial intelligence and extended reality.  Jan. 13, 2024 A University of Missouri team led by Fang...

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Thriving with flexibility

New study shows effective leadership communication can boost the success of flexible work arrangements.January 16, 2025 Contact: Sara Diedrich, diedrichs@missouri.edu One lasting impact of the COVID-19...

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Mizzou researchers at forefront of detecting deadly deer disease

Findings could help stop the spread of chronic wasting disease, safeguarding ecosystems and food supplies.   Jan. 16, 2025 Chronic wasting disease (CWD) — a neurological disease that affects cervids,...

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Mizzou scientists harness the power of ‘layered’ crystals for energy innovation

Two University of Missouri physics professors are exploring how a material called halide perovskites could transform light-powered energy technology.Jan. 21, 2025 Contact: Eric Stann, 573-882-3346,...

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Inactive today, forgetful tomorrow: Mizzou researchers discover a link...

A new study shows specific changes in the brain after muscle disuse that are linked with cognitive decline. January 23, 2025 Contact: Brian Consiglio, consigliob@missouri.edu Photos by Sophia Scheller...

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Researchers invent a new tool to help lower the cost of tomorrow’s medicine

Two University of Missouri scientists created AshPhos, a chemical tool that makes it more efficient to create carbon-nitrogen bonds.Jan. 27, 2025 Contact: Eric Stann, 573-882-3346, StannE@missouri.edu...

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New therapy for dogs with cancer shows promise  

Innovative Mizzou cancer research helps treat a Jefferson City dog.January 27, 2025 Contact: Brian Consiglio, consigliob@missouri.edu When Mary Winter, BS ’81, JD ’90, of Jefferson City noticed that...

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A protein at the heart of heart disease

Mizzou researchers discover the structure of a protein that could lead to more targeted heart disease treatments. February 3, 2025 Contact: Brian Consiglio, consigliob@missouri.edu Photos by Abbie...

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Mizzou researchers discover simple solution to break down forever chemicals

The answer to removing PFAS, also known as “forever chemicals,” may be in your fishbowl.Contact: Eric Stann, stanne@missouri.edu Photo by Zac Anderson Feb. 5, 2025 A University of Missouri researcher...

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