Science shows that psychology and neuroscience shape the slogans, prices and logos we prefer, influencing what we buy and why we love it.
Dec. 17, 2024 There is science behind why customers prefer certain company slogans, product prices and brand logos – and Brady Hodges, assistant professor of marketing at the University of Missouri’s Robert J. Trulaske, Sr. College of Business, can prove it using high-tech marketing research to get inside consumers’ heads. As founding director of the Trulaske Biometric and Behavioral...
