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The State of the YAYA is strong

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MOJO Ad students prepare to present in-depth research on one of the most sought-after demographics in marketing — their own.

May 1, 2025 Contact: Cary Littlejohn, carylittlejohn@missouri.edu Photo by Frank Corridori At the University of Missouri School of Journalism, students in MOJO Ad — a premiere full-service, student-staffed advertising agency — aren’t just studying marketing trends. They’re leading the research, conducting in-depth analysis of the youth and young adult market and presenting their findings to some...

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